LYKO Building Displays Cosmetic Cabinet

This LYKO CGI campaign features a serene courtyard, framed by cream-coloured buildings, where a colossal cosmetics cabinet appears to swing open from a building's facade. Inside, a curated collection of beauty essentials is revealed, including vibrant pink bottles, glimmering makeup brushes, and elegant perfume flacons.

As the scene unfolds, bubbles float outward into the open space, creating a surprising, physical interaction point for bystanders. This digital beauty showcase reimagines a city block as a giant vanity cabinet, transforming everyday surroundings into a compelling brand experience that highlights LYKO’s online-first approach in an unexpected, real-world setting.