Maison 123 Sky Lanterns Rise at Basilica

This CGI ad for Maison 123 features a serene twilight view of Paris, where glowing lanterns gently rise around the Sacré-Cœur Basilica. The scene reimagines the iconic landmark surrounded by dozens of lanterns that appear to float magically in the night sky.

The video creates a dreamlike atmosphere, blending traditional Parisian architecture with Nordic-inspired illumination. This visual narrative subtly highlights Maison 123’s Iceland-themed fashion collection and its ethereal aesthetic. Through subtle digital enhancement, the ad transforms a familiar landmark into a mystical beacon.

Utilising augmented reality, this FOOH ad transforms a beloved historical structure into a fresh, relatable spectacle. It showcases Maison 123’s vision of bridging cultural storytelling with modern apparel.