Giant Nuxe Lip Serum on Paris Building Wall
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Nuxe cgi ad, a monumental version of the brand’s plumping lip serum appears dramatically affixed to the wall of a Parisian building. The scene unfolds as the oversized, pink tube with its signature tulip-shaped top dominates the urban streetscape, transforming a classic piece of architecture into a bold beauty statement that visually conveys the product’s volume-boosting promise. With an impactful use of CGI effects, this Nuxe lip serum cgi ad transforms a city building into a striking canvas, highlighting Nuxe’s campaign goal to encourage consumers to ‘think big’ through an immersive, real-world encounter.
