Nykaa Superlight Foundation Bursts From Corner Building
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This Nykaa Cosmetics faux ooh ad begins with an enormous Superlight foundation bottle dramatically bursting through the corner of a building. This moment cleverly highlights the product’s lightweight texture as multiple floating bottles and translucent bubbles drift through the city streets, creating a surreal environment that blurs the line between digital effects and physical surroundings. As a perfect blend of resonant storytelling and creative product integration, the CGI effects enhancement is designed for reinforcing the concept of Superlight as an "IRL filter" for your skin.







