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NYX Giant Pink Duck Inflated at Kyiv Waterfront

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FOOH Impact Score

Solid

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Credits

Brand: NYX Professional Makeup

Who we think created this: WEIS

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Metadata

Brand Industry: Beauty & Personal Care

Country: Ukraine

City: Kyiv

Effects / Animations: Inflation, Floating & Flying Objects, Human Interaction

Surroundings: Pedestrian Bridge of Lovers, City

Date posted: March 21, 2024

Source: Instagram

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In this NYX Cosmetics mixed reality ad, a giant inflatable pink duck with bold red lips floats amusingly along Kyiv’s riverside, catching the attention of nearby pedestrians. The ad humorously reimagines urban scenery with a distinctive display featuring the Duck Plump lip product, accentuating the exaggerated pout on its cartoonish mascot. A captivating execution that masterfully blends humor and creativity with a memorable twist on lip care branding.

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