Point B Helicopter Drops Giant Burger in Champs-Élysées
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In this Point B cgi ad, a helicopter soars above the Champs-Élysées, hovering near the Arc de Triomphe as it prepares to release Point B’s signature B-Big burger into the skies of Paris. The scene unfolds as the burger glides through the air, spinning gently before landing in grand style near the monument while surprised pedestrians crane their necks to watch the unexpected delivery unfold. With a distinctive use of computer generated imagery, this Point B burger campaign transforms a traditional city setting into a fresh, relatable spectacle, highlighting Point B’s drive to elevate everyday fast food into an unforgettable experience.
