Prime Video Turns Mexico City into La Casa de Chivas
Prime Video Transforms Mexico City for Chivas
This Amazon Prime Video VFX advertising campaign transformed Mexico City into 'La Casa de Chivas' for the streaming launch of 'El Clásico de México'. The cityscape was reimagined with red and white stripes covering urban landmarks.
Giant Chivas flags were depicted hanging from skyscrapers, building façades were draped in team colours, and bridges and bicycle lanes were redesigned to reflect the Rojiblancos identity. Towering images of players dominated high-rise billboards, creating an immersive product showcase for the biggest rivalry in Mexican football using innovative computer-generated graphics.
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