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The Torineser Domino Magazine Covers Through Turin

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Credits

Brand: The Torineser

Who we think created this: Curve Creative Studio

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Metadata

Brand Industry: Media & Entertainment

Country: Italy

City: Turin

Effects / Animations: Large Objects, Rigid-Body

Surroundings: Lingotto Fiere, City

Date posted: May 4, 2024

Source: Instagram

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Imagine a fictional magazine brought to life across an entire city. That’s the dynamic premise of this The Torineser cgi campaign featuring imaginary covers cascading through urban landmarks. The video unfolds as imaginary magazine covers of 'The Torineser' topple like dominoes through Turin's iconic cityscape toward the International Book Fair. The oversized publication covers create a cascading visual sequence across the city's most recognizable locations, including Piazza Castello and the grand royal palace, before transforming into a minimalist architectural model of the exhibition space. Using innovative computer generated graphics, this The Torineser cgi campaign transforms Turin’s cityscape into a clear product showcase.

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