The Torineser Domino Magazine Covers Through Turin
Covers Topple Through Piazza Castello
This CGI campaign brings a fictional magazine, 'The Torineser', to life across Turin. The video features imaginary magazine covers cascading like dominoes through the city's iconic cityscape, culminating at the International Book Fair.
Oversized publication covers create a cascading visual sequence across recognisable locations, including Piazza Castello and the royal palace. The sequence then transforms into a minimalist architectural model of the exhibition space. Using innovative computer-generated graphics, this campaign transforms Turin’s cityscape into a clear product showcase.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Curve Creative Studio
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