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LEGO Sports Car Chase in Warsaw

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Lego

Who we think created this: Dawid Herda

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Metadata

Brand Industry: Retail & Consumer Goods

Country: Poland

City: Warsaw

Effects / Animations: Complex Motion, Fire & Smoke

Surrounding: City

Date posted: January 31, 2024

Source: Instagram

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This LEGO vfx advertising begins with a bright yellow LEGO sports car drifting smoothly through one of Warsaw’s busiest intersections. This moment cleverly highlights the creative adaptability of the LEGO brand as these vividly detailed, full-scale cars—featuring honeycomb panels, pink accent wheels, and the unmistakable LEGO brick texture—race through real traffic around the landmark Palace of Culture and Science, creating the illusion of a high-speed competition integrated into the city’s landscape. As a perfect blend of dynamic storytelling and distinctive product integration, the CGI effects enhancement is designed for maximizing urban brand visibility.

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