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Solid
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This Ralph Lauren faux ooh ad begins with two oversized tennis rackets dramatically attached to the façade of 888 Madison Avenue. This moment cleverly highlights the brand’s status as the official outfitter of the US Open as two tennis balls, one yellow and one blue, energetically bounce between the rackets mounted on the building’s exterior. As a perfect blend of distinctive storytelling and fun product integration, the computer generated imagery enhancement is designed for raising awareness of Ralph Lauren’s collaboration with the iconic tennis tournament.
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