Maybelline Lipstick Tower on Building

Imagine a landmark tower getting a full renovation just to debut a lipstick. That’s the creative premise of this Maybelline FOOH ad featuring the iconic SuperStay Matte Ink. The video unfolds as construction work begins on the corner of a tower-like building, with scaffolding and workers reshaping its facade. The activity pauses under the night sky and resumes at sunrise through a fast-paced timelapse, capturing the evolving transformation until the structure stands completed, revealing the new look of the Maybelline SuperStay Matte Ink. Using innovative CGI, this Maybelline FOOH ad transforms an ordinary cityscape into a captivating product showcase.