Maybelline Lipstick Tower on Building
Building Facade Becomes Lipstick
This Maybelline FOOH ad features the iconic SuperStay Matte Ink lipstick, reimagining a landmark tower undergoing a complete renovation for its debut. The video begins with construction work on a tower-like building, showing scaffolding and workers reshaping its facade.
Through a fast-paced timelapse, the activity pauses under the night sky and resumes at sunrise, capturing the evolving transformation. The structure is shown completed, revealing the new look of the Maybelline SuperStay Matte Ink. This innovative CGI transforms an ordinary cityscape into a captivating product showcase.
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FOOH Impact ScoreOutstanding
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Credits
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