FOOH Impact Score:
Improvable
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In this La Balien cgi campaign, a wooden sledge glides along a narrow alleyway, leaving behind a sparkling trail of sea salt while carrying a bottle of La Balien Sea Salt. The scene unfolds as four people equipped with skis follow the path laid by the salt, gracefully skiing down the alley in unison behind the moving sledge. With a captivating use of computer generated graphics, this La Balien Sea Salt cgi campaign transforms a quiet urban lane into an imaginative, salt-covered downhill ride, highlighting La Balien’s effort to celebrate the purity and versatility of their sea salt.