Dove Giant Soaps and Soccer Balls Pop Out From Stadium
A
FOOH Impact Score
Impressive
S
A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Dove CGI ad, a striking view of the Sports Illustrated Stadium sets the stage as oversized Dove soaps and soccer balls in black, light blue, and white descend from the sky. The ad dramatically reimagines a soccer stadium spectacle with a body care brand joining forces to support young female athletes. A creative piece that masterfully blends purpose and identity with a memorable twist on self-confidence in sports.
