Red Bull Tetris on Cairo Tower

In this Red Bull faux ooh ad, a man is casually playing Tetris on his tablet as the camera slowly shifts to reveal Cairo Tower standing tall in the background. The scene unfolds as colorful Tetris blocks begin cascading down the façade of the tower, flawlessly syncing with the game on his screen, eventually consuming the entire structure and turning it completely blue as the man glances at the viewer before returning his gaze to the tower. With a clear use of computer generated imagery, this Red Bull Tetris campaign transforms an ordinary skyline into an immersive digital playground, highlighting Red Bull’s goal of bringing online gaming experiences into iconic real-world settings.