Roche Bobois Bubble Sofas at Arc de Triomphe

This CGI campaign for Roche Bobois features a sweeping view of the Arc de Triomphe under a cloudy sky. A trio of bubble sofas — blue, white, and red — are positioned in front, mimicking the French flag.

The scene unfolds as the camera gradually zooms in on this patriotic installation. The three bubble sofas are arranged left to right, flanking the front of the Arc, while a massive French flag flows gently across the surface below. Parisian cars pass in the background, grounding the moment in the city's daily rhythm.

Through dynamic CGI effects, this showcase transforms an iconic monument into a fresh, relatable spectacle, highlighting Roche Bobois’ tribute to French National Day in Paris.