Roche Bobois Bubble Sofas at Arc de Triomphe

In this Roche Bobois CGI campaign, the scene opens with a sweeping view of the Arc de Triomphe under a sky dotted with clouds, with a trio of bubble sofas positioned in front — blue, white, and red — mimicking the French flag. The scene unfolds as the camera gradually zooms in on this patriotic installation, where three bubble sofas, arranged left to right, flank the front of the Arc, while a massive French flag flows gently across the surface below, and Parisian cars pass in the background, grounding the moment in the city's daily rhythm. With a dynamic use of CGI effects, this Roche Bobois sofa showcase transforms an iconic monument into a fresh, relatable spectacle, highlighting Roche Bobois’ tribute to French National Day in Paris.