Russ Giant Vinyl Record Rolls Through Dubai

This Russ faux ooh ad begins with a scenic view of the city skyline, where the iconic Al Yaqoub Tower stands prominently in the background. This moment cleverly highlights the surprise factor of the campaign as three men film a digital billboard showing Russ’s album cover, with Russ himself also casually present among them. The camera follows a giant golden vinyl record that smoothly rolls onto the bridge, passing the billboard which transitions to his new album Santiago, and eventually entering a large display case emblazoned with the same cover art, all set against the striking backdrop of the Emirates Towers and the Museum of the Future. As a perfect blend of distinctive storytelling and authentic product integration, the CGI enhancement is designed for generating buzz around Russ’s unexpected moment in Dubai with Frank and Milan.