Benefit Cosmetics Giant Blimp Squeezes Cream
A
FOOH Impact Score
Impressive
S
A-Tier
B
C
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This Benefit Cosmetics vfx advertising begins with a giant POREfessional Primer-shaped balloon drifting into view above San Francisco, slowly releasing a stream of primer onto the city. This moment cleverly highlights the product’s ability to blur imperfections as the airship glides past the Transamerica Pyramid, coating glass and concrete skyscrapers with a smooth finish that mimics flawless skin. As a perfect blend of memorable storytelling and dynamic product integration, the CGI effects enhancement is designed for maximum brand awareness.
