Melvita Serum Transforms City to Forest
Melvita Serum Transforms Paris into Forest
This Melvita faux out-of-home advertisement features glowing green orbs shimmering above the Paris skyline. Two sprays of Melvita's L'Or Végétal Body Serum initiate a transformation, releasing a cloud of natural skincare magic.
The scene progresses with cascading vegetation bursting forth, sweeping through the streets and enveloping iconic monuments such as the Eiffel Tower and the Arc de Triomphe. The city is immersed in a lush Ardèche forest, evoking the calming atmosphere of forest bathing.
Utilising augmented reality, this Melvita body serum faux out-of-home ad transforms historic urban spaces into a vibrant, nature-filled sanctuary, aligning with Melvita’s mission to integrate natural serenity into everyday environments.
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Credits
Brand:
Artist:Agence Kometa
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