Melvita Serum Transforms City to Forest

In this Melvita faux ooh ad, glowing green orbs shimmer above the Paris skyline, releasing a cloud of natural skincare magic as two sprays of Melvita's L'Or Végétal Body Serum signal the beginning of the transformation. The scene unfolds as cascading vegetation bursts forth, sweeping through the streets and wrapping around iconic monuments like the Eiffel Tower and the Arc de Triomphe, enveloping them in a lush Ardèche forest and immersing the city in the calming atmosphere of forest bathing. With a captivating use of augmented reality, this Melvita body serum faux ooh ad transforms historic urban spaces into a vibrant, nature-filled sanctuary, highlighting Melvita’s mission to bring natural serenity to everyday environments.