Plein Soleil Billboard Covered in Pizza Ingredients
Plein Soleil Billboard Transforms into Italian Village
This Plein Soleil fake out-of-home (FOOH) ad features their Mini Pizzas, transforming a roadside billboard into a delicious Italian village. The video shows a massive billboard on the road to Beirut becoming an edible Italian landscape.
Fields of fresh basil, earthy mushrooms, and juicy tomatoes form the colours of Italy’s flag. A giant chef emerges from the display, holding a piping-hot tray of Plein Soleil Mini Pizzas, surrounded by towering ingredients and tiny Italian buildings. Engaging CGI effects transform the static roadside display into an immersive product showcase.
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Credits
Brand:
Artist:Moving frame
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