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Plein Soleil Billboard Covered in Pizza Ingredients

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Credits

Brand: Plein Soleil

Who we think created this: Moving frame

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Lebanon

City: Beirut

Effects / Animations: Simple Motion, Billboard & Digital Screen

Surroundings: Port of Beirut, Coastal Zone

Date posted: June 2, 2025

Source: Instagram

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Imagine a roadside billboard turning into a delicious Italian village. That’s the creative premise of this Plein Soleil fake ooh ad featuring their Mini Pizzas. The video unfolds as a massive billboard transforms into an edible Italian landscape, with fields of fresh basil, earthy mushrooms, and juicy tomatoes forming the colors of Italy’s flag on the road to Beirut. A giant chef emerges from the display, holding a piping-hot tray of Plein Soleil Mini Pizzas, surrounded by towering ingredients and tiny Italian buildings, bringing the essence of Italy to life. Using engaging CGI effects, this Plein Soleil fake ooh ad transforms a static roadside display into an immersive product showcase.

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