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Ploom Giant Vape Unveiled in Piazza Maggiore

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FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Ploom

Who we think created this: The Quinetto’s

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Italy

City: Bologna

Effects / Animations: Large Objects, Reveal & Unboxing

Surroundings: Piazza Maggiore, City

Date posted: May 22, 2025

Source: Instagram

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This Ploom cgi campaign begins with an oversized black vaping device dramatically unwrapping itself in the heart of a historic Italian piazza, shedding layers of branded packaging as if peeling away time itself. This moment cleverly highlights the sleek sophistication of the product as the ancient architecture of Emilia Romagna provides a compelling contrast to the unfolding technological marvel. As a perfect blend of captivating storytelling and insightful product integration, the augmented reality enhancement is designed for announcing the brand's entrance into a new regional market with theatrical clarity.

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