Ploom Giant Vape Unveiled in Piazza Maggiore

Device Unwraps in Emilia Romagna

This CGI campaign features an oversized black Ploom vaping device dramatically unwrapping itself in Piazza Maggiore, a historic Italian piazza. It sheds layers of branded packaging, revealing the product.

The sleek sophistication of the Ploom device is highlighted against the ancient architecture of Emilia Romagna, creating a compelling contrast. This augmented reality enhancement is designed to announce the brand's entrance into a new regional market.

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Credits

Metadata

Work Type: FOOH
Country:Italy
City:Bologna
Date posted:May 22, 2025
Source:Instagram