Erborian Giant Spheres Float Through London
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FOOH Impact Score
Outstanding
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In this Erborian CGI campaign, hundreds of luminous skin-toned spheres drift gracefully above Covent Garden’s historic streets, weaving between red-brick facades and glassy modern storefronts. The ad humorously reimagines London’s iconic neighborhood with a glowing Korean aura, using the brand’s skincare as the catalyst for airborne radiance. A memorable journey that masterfully blends creativity with a distinctive twist on beauty innovation.
