Samsung Giant Gift Box Emerge from Hotel Facade

In this Samsung FOOH campaign, the video starts with a normal city intersection where the Grand Park Orchard Hotel sits on a bustling street corner, blending into the urban rhythm as Samsung devices take the spotlight. The scene unfolds as people cross the road and cars cruise by, while suddenly the hotel’s corner facade glides open to reveal a giant blue gift box hovering in front of a twinkling night sky. The dramatic gift box floats above the traffic and bursts open to display Galaxy phones, a laptop, a tablet, and a smartwatch twirling weightlessly through the air before the lid gently shuts and the box settles back into the building—all before the stars emerge from the opening and the message “Unforgettable Gifting” appears. With a dynamic use of CGI, this Samsung holiday showcase transforms a familiar cityscape into a festive moment, highlighting Samsung’s seasonal mission to offer thoughtful and exciting Galaxy gifts for loved ones or yourself.