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Polo Ralph Lauren Rockefeller Center Freezes

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Credits

Brands: Polo Ralph Lauren, Top of the Rock, Rockefeller Center

Metadata

Brand Industry: Fashion & Apparel

Country: United States of America

City: New York

Effects / Animations: Ice, Morphing & Transformation, Large Objects

Surrounding: Rockefeller Center

Date posted: January 31, 2026

Source: Instagram

FOOH.com is the biggest CGI campaign library. If you are the creator of this Polo Ralph Lauren ad or would like to add your work Submit here!

This Polo Ralph Lauren CGI campaign begins with a serene view of the Rockefeller Center in New York as snow gently falls, revealing an ice sculpture of the Polo Ralph Lauren logo standing proudly in front of the iconic building. This moment cleverly highlights the brand's role as the official outfitter of Team USA, as the ice begins to rise dramatically from the base, slowly enveloping the building and ascending to form a detailed sculpture of a man holding a skateboard, symbolizing the spirit and motion of winter sports. As a perfect blend of dynamic storytelling and insightful product integration, the CGI effects enhancement is designed for celebrating Team USA with a seasonal tribute at an iconic landmark.

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