Polo Ralph Lauren Rockefeller Center Freezes
Ice Skater Climbs Rockefeller Center
This CGI campaign for Polo Ralph Lauren begins with a serene view of New York's Rockefeller Center as snow falls. An ice sculpture of the Polo Ralph Lauren logo stands in front of the iconic building, highlighting the brand's role as the official outfitter of Team USA.
The ice then rises dramatically from the base, enveloping the building and ascending to form a detailed sculpture of a man holding a skateboard. This symbolises the spirit and motion of winter sports. The CGI effects enhance this seasonal tribute to Team USA at an iconic landmark.
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Credits
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