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KitKat People Lined Up to Pop Out of Giant Phone

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: KitKat

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Unknown

City: Unknown

Effect / Animation: Large Objects

Surroundings: Office, Bench

Date posted: September 4, 2025

Source: Instagram

FOOH.com is the biggest mixed reality ad library. If you are the creator of this KitKat ad or would like to add your work Submit here!

In this KitKat mixed reality ad, a distinctive scene opens on Sean Lee closing his laptop with a KitKat sticker before his real-world stress explodes into a surreal moment as his dropped phone grows into a towering screen that releases his boss, parents, friends, and even a delivery man all crowding around him at once. The ad humorously reimagines an ordinary park bench as the center of an overwhelming digital storm, using computer generated imagery to turn everyday notifications and demands into physical characters who pile on requests until Sean pauses, pulls out a KitKat, snaps it, and everything instantly clears away. A mixed reality ad that masterfully blends humor and creativity with a clear product storytelling focus on KitKat as the simple break that cuts through nonstop digital noise and gives a genuine moment of calm.

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