L'Oréal Paris Bus Stop Poster Turns Into Mirror
L'Oréal Paris Bus Stop Mirror CGI
This L'Oréal Paris CGI campaign features a woman at a bus stop. As the camera zooms in, she notices a promotional poster for L'Oréal Paris Elvital Collagen Lifter beside her. She smiles at the model on the ad.
The centre of the poster then gradually transforms into a fully reflective mirror, allowing her to see her own face. Soft sparkles appear around her reflection as she smiles with renewed confidence. This CGI effects enhancement promotes the visible lifting benefits of Elvital Collagen Lifter in an everyday urban setting.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:DEPARTD
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