O.TAJE Bright Carousel on Sophia Square

This O.TAJE mixed reality advertisement opens on Saint Sophia Cathedral at night. A distinctive carousel, glowing with bright orange light, turns at the centre of the illuminated Sophia Square under a gentle snowfall.

The ad reimagines the historic Sophia Square as a surprising winter celebration, with the O.TAJE carousel at its heart. It invites viewers to discover the brand’s online holiday offers, special discounts, and hidden surprises, all woven into an authentic digital experience.

This memorable concept blends warmth and creativity with a clear expression of O.TAJE’s holiday identity, transforming a quiet winter night into a resonant story about connection, celebration, and effortless online shopping.