Eveline Cosmetics Mascara Wand Goes Up the Sky

This FOOH campaign for Eveline Cosmetics features a giant Infinity Look mascara bottle placed on a city street near EC1 Łódź – City of Culture. On a clear day, as Merry Synth approaches the towering bottle, the mascara wand detaches and rises into the sky.

The wand glides through the air, leaving a thick black trail that forms long, lash-like lines. It sweeps close in front of Merry Synth, causing her to bend as it passes, before continuing to draw an infinity symbol in the sky. The camera follows its upward motion, then pans down to show Merry Synth confidently posing, looking back up at the wand and smiling directly at the camera. This CGI enhancement promotes Eveline Cosmetics’ Infinity Look mascara, highlighting its endless creativity and lasting lash results.