Rauch Happy Day Juice Boxes Cable Cars
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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In this Rauch Happy Day CGI video, oversized juice boxes glide like cable cars above the snowy slopes of Saalbach’s Ski World Cup, set against a crisp alpine backdrop. The ad humorously reimagines a traditional ski competition with tropical fruits tumbling down the mountainside, giving chase to a skier in a vibrant burst of flavour. A captivating concept that masterfully blends fun with a memorable twist on fruit juice promotion.
