La Festa Coffee Packets Float at College Building

In this La Festa FOOH ad, the scene opens at Universitatea Politehnica Bucuresti where the second level of the building peels away, revealing the innovative library space as influencer Cezara Cristescu confidently walks into frame. The ad humorously reimagines the quiet halls of a university library with a surreal twist—gigantic La Festa coffee packets slowly lift into the air using augmented reality, turning an ordinary moment into something resonant and familiar. A captivating piece that masterfully blends humor and creativity with a memorable twist on how La Festa becomes part of everyday college life and lasting friendships.