La Festa Coffee Packets Float at College Building

La Festa Coffee Packets at University

This La Festa FOOH advertisement opens at Universitatea Politehnica Bucuresti. The second level of the building peels away, revealing the innovative library space as influencer Cezara Cristescu walks into frame.

Gigantic La Festa coffee packets slowly lift into the air using augmented reality, humorously reimagining the quiet halls of a university library. This transforms an ordinary moment into something resonant and familiar.

The piece blends humour and creativity, offering a memorable twist on how La Festa integrates into everyday college life and lasting friendships.

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FOOH Impact ScoreImpressive
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Credits

Agency:Creative HUB
Production:Dimensional X Studios
VFX:Dimensional X Studios
Sound:Dimensional X Studios

Metadata

Work Type: FOOH
Country:Romania
Date posted:October 19, 2024
Source:Instagram