Sephora Ornament Balloons Carrying Gift Boxes
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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This Sephora mixed reality ad begins with ornamented hot air balloons floating above the Galleria Vittorio Emanuele II in Milan, each carrying large gift boxes. This moment cleverly highlights Sephora’s surprise reveal as silver and orange balloons descend gracefully, one bearing a shimmering silver star ornament while another reveals a signature black and white Sephora box, swaying gently against the historic architecture. As a perfect blend of creative storytelling and effective product integration, the CGI enhancement is designed for unveiling an exclusive surprise coming to Milan.
