Rimmel Giant Red Bag Airlifted by Helicopter
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FOOH Impact Score
Outstanding
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Brand: Rimmel
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In this Rimmel fake ooh ad, a massive red packaging bag suspended mid-air and tethered to a helicopter commands focus against the panoramic Dubai skyline. The ad dramatically reimagines urban airspace with a statement beauty piece that symbolizes Rimmel’s bold collection debut in the Middle East. A dynamic campaign that masterfully blends theatrical flair with brand storytelling centered on cosmopolitan beauty.
