Rimmel Giant Red Bag Airlifted by Helicopter
Dubai Skyline Hosts Rimmel Bag
This Rimmel fake out-of-home (FOOH) advertisement features a massive red packaging bag suspended mid-air. The bag is tethered to a helicopter and set against the panoramic Dubai skyline.
The ad dramatically reimagines urban airspace, presenting a statement beauty piece that symbolises Rimmel’s bold collection debut in the Middle East. It is a dynamic campaign that blends theatrical flair with brand storytelling, centred on cosmopolitan beauty.
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FOOH Impact ScoreOutstanding
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