FOOH Impact Score:
Solid
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In this Jumbo Romania cgi ad, a massive lip-shaped balloon floats above the Romanian Athenaeum while a man points excitedly, drawing attention to its upper lip covered in fun stickers and the e-jumbo.ro web address. The ad humorously reimagines the iconic landmark with a computer generated graphics transformation featuring a large 'I love Chalkidiki' toy bucket brimming with colorful shovels, gently nudging the building’s dome. A creative video that masterfully blends humor and brand identity with a memorable depiction of Jumbo’s summer holiday giveaway.