FOOH Impact Score:
Solid
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This Pasqua cgi video begins with a giant bottle of Y by 11 Minutes Rosé wine standing upright outside the iconic Palacio Real de Madrid. This moment cleverly highlights the product's striking presence and allure as a gigantic woman's hand suddenly enters the frame, picks up the bottle with ease, and strides away, blurring the lines between fantasy and promotion. As a perfect blend of insightful storytelling and dynamic product integration, the computer generated imagery enhancement is designed for showcasing the pleasure found in every sip of Pasqua Y by 11 Minutes Rosé.