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BPerfect Statue Wearing Shopping Bag as Hat

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FOOH Impact Score

Solid

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Credits

Brand: BPerfect Cosmetics

Who we think created this: Zac Reilly

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Metadata

Brand Industry: Beauty & Personal Care

Country: Scotland

City: Glasgow

Effect / Animation: Banner

Surroundings: St. Enoch, City

Date posted: April 11, 2024

Source: Instagram

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In this BPerfect computer generated graphics cgi ad, a towering makeup box is dramatically perched atop Glasgow's iconic equestrian Duke of Wellington statue. The ad humorously reimagines the historic landmark with a bold nod to modern beauty culture, cleverly framing the brand’s role as a leader in cosmetic innovation. A creative cgi ad that masterfully blends surprise with a distinct twist on brand storytelling, while announcing the reopening of the Glasgow Megastore 2.0 with on-screen building displays and teasing the April 11th launch event filled with DJs, prosecco, and celebrity artists.

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