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House of Pezzo Figure in Denim on Building

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: House of Pezzo

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: Italy

City: Milan

Effect / Animation: Large Objects

Surroundings: Buildings, Street

Date posted: September 30, 2025

Source: Instagram

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Imagine a towering figure leaning casually against a city building backdrop. That’s the captivating premise of this House of Pezzo cgi ad featuring their latest denim line. The video unfolds as the scene opens amid the brick buildings of Milan, where a giant House of Pezzo logo stretches between two structures, with a colossal figure in denim pants and jacket casually resting beside it. The character's face remains hidden, creating an air of mystery, while onlookers pause, one snapping a photo, captivated by the unexpected sight. The camera pulls back to reveal the city framed by a dramatic orange sunset. Using dynamic computer generated graphics, this House of Pezzo cgi ad transforms the Milan skyline into an innovative product showcase.

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