Eliya The Label Dress Creation in Motion

This CGI video for Eliya The Label begins with a fax machine printing a patterned design. As the camera zooms out, a wooden box opens to reveal a shimmering roll of silver fabric, which unrolls across a workspace filled with tools and materials. Large metallic shears cut the fabric, followed by a sewing machine adorning it with small reflective beads.

The fabric transforms into a gleaming silver dress, shown through close-up shots of its intricate beadwork, before laying flawlessly on a wooden floor. The dress is then displayed on a black hanger, with 'Eliya The Label' beneath it and 'David Jones' above, symbolising a collaboration. The video concludes with a sleek black gift box tied with a branded ribbon.