Maison Francis Kurkdjian Giant Paper Airplane

This fake out-of-home advertisement for Maison Francis Kurkdjian opens with a wide shot of the Le Bon Marché building, featuring a perfume ad billboard on its facade. The paper from the billboard lifts into the air, transforming into a paper airplane.

The paper airplane glides over Parisian streets, showcasing buildings, pedestrians, and traffic below. It leaves a striking orange smoke trail before landing in the street, marking the location of Maison Francis Kurkdjian’s pop-up at Le Bon Marché.

Utilising VFX, this fragrance campaign transforms a street view into a fresh, relatable spectacle, highlighting Maison Francis Kurkdjian’s focus on sensory-driven experiences and creative retail presence.