Reis Laser Text Projection in the Sky

This Reis FOOH campaign begins with a woman standing alone on a rooftop at night, surrounded by the silhouettes of distant buildings under pouring rain. This moment cleverly highlights the brand’s dramatic and immersive approach as lightning flashes in the sky, and a parked car sits behind her while she connects two live wires, initiating a powerful vertical beam of light that slices through the night. As the camera pans right to follow the beam, it reveals a projecting message reading “SADE CUMA” inside a glowing white circle, alternating in the sky with the REIS logo—building anticipation for a major citywide sale. As a perfect blend of captivating storytelling and creative product integration, the CGI effects enhancement is designed for announcing the arrival of an exclusive nighttime shopping experience.