Space NK Giant Mascara Applied to Eye on Billboard
Charlotte Tilbury Mascara on Space NK Billboard
This viral Charlotte Tilbury mixed reality advertisement features the dramatic launch of the new Exagger-Eyes Volume Mascara. The video depicts a massive, hyper-realistic eye dominating the Space NK storefront.
A giant Charlotte Tilbury mascara wand applies product to the oversized lashes in real-time, showcasing the new Exagger-Eyes Volume Mascara. The enormous applicator brush sweeps across the detailed lashes above the store, stopping pedestrians in their tracks as they witness the lifelike transformation.
Using computer-generated imagery, this mixed reality ad transforms an ordinary high street beauty store storefront into a memorable product showcase.
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FOOH Impact ScoreImpressive
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Credits
Brand:
Artist:Casey Eagle
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