Space NK Giant Mascara Applied to Eye on Billboard

Imagine a bustling high street beauty store becoming the stage for a colossal eye makeover. That’s the viral premise of this Charlotte Tilbury mixed reality ad featuring the dramatic launch of the new Exagger-Eyes Volume Mascara. The video unfolds as a massive hyper-realistic eye dominates the Space NK storefront while a giant Charlotte Tilbury mascara wand applies product to the oversized lashes in real-time. The colossal eye showcases the new Exagger-Eyes Volume Mascara as the enormous applicator brush sweeps across the detailed lashes above the store, stopping pedestrians in their tracks as they witness the lifelike transformation. Using computer generated imagery, this Charlotte Tilbury mixed reality ad transforms an ordinary storefront into a memorable product showcase.