L'Oréal Paris Giant Inflated Volume Spray Floats Away
L'Oréal Paris Volume Spray at Brandenburg Gate
This mixed reality ad features a giant deflated purple object on the ground near Berlin's Brandenburg Gate. As pedestrians pass by, the object slowly inflates to reveal an L’Oréal Paris Elvive Collagen Lifter Big Hair Day Refreshing Volume Spray bottle.
The fully inflated product sways before gently lifting off and drifting upward, away from the landmark. This computer-generated imagery ad playfully transforms the renowned monument into a distinctive stage for showcasing big hair volume.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:DEPARTD
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