Lidl-Trek Giant Shopping Bag Store in Florence

Imagine a massive shopping bag appearing in the heart of Florence to celebrate cycling. That’s the Captivating premise of this Lidl faux ooh ad featuring an eye-catching promotional stunt. The video unfolds as a pop-up Lidl-Trek store, designed to resemble an oversized shopping bag filled with fresh products, emerges in front of the iconic Cathedral of Santa Maria del Fiore, symbolizing the excitement of the Tour de France. As the scene unfolds, a group of bikers races past, with one lucky rider receiving a special giveaway from enthusiastic Lidl employees cheering them on. Using computer generated graphics, this Lidl faux ooh ad transforms a city landmark into an Innovative product showcase.