Lidl-Trek Giant Shopping Bag Store in Florence

This CGI advertisement features a massive Lidl-Trek shopping bag, designed as a pop-up store, appearing in front of the Cathedral of Santa Maria del Fiore in Florence. The oversized bag is filled with fresh products, symbolising the excitement of the Tour de France.

As the scene unfolds, a group of bikers races past the faux out-of-home (FOOH) installation. One rider receives a special giveaway from enthusiastic Lidl employees cheering them on, transforming a city landmark into an innovative product showcase.