Erewhon Giant Bottle at Rainbow Crosswalk

In this Erewhon fake out of home ad, a massive green bottle emerges at the bustling intersection of Santa Monica Boulevard and San Vicente Boulevard in West Hollywood, a bold statement announcing the arrival of Erewhon’s latest offering. The scene unfolds as the camera glides toward the chilled, condensation-covered bottle resting atop the vivid rainbow crosswalk, capturing the glow of the sun gleaming off its glassy surface while showcasing the vibrancy of the painted street below—all reflecting the fresh start Erewhon brings to the neighborhood. With a memorable use of computer generated imagery, this Erewhon promotional display transforms a familiar West Hollywood landmark into a revitalizing moment, highlighting Erewhon’s groundbreaking expansion coming February 2026.