American Express Blue Macaroons Rolling in the Street

In this American Express FOOH ad, a pair of oversized blue macaroons suddenly roll into view from behind Sydney’s Customs House on a sunny afternoon, immediately catching the attention of two friends who freeze in surprise. The ad humorously reimagines the iconic Australian landmark with a Creative twist that introduces a whimsical American Express moment, as a large branded banner unfolds from the building. A Memorable execution that masterfully blends humor and creativity with a sweet take on brand storytelling using CGI effects.