ME+EM Giant Scarves Travel Through London

ME+EM Giant Scarves in London

This CGI video for ME+EM features a giant Silk Twill Border Scarf gliding through the middle of Regent Street. Its fabric curves and flows smoothly above the traffic and buildings.

The advertisement reimagines London’s familiar streets and a white clock tower as a serene runway for the brand’s Silk Scarves collection. Each oversized scarf moves like an elegant extension of the city’s architecture. This piece blends visual storytelling with computer-generated imagery, focusing on ME+EM’s refined scarf design and identity.

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Credits

Brand:ME+EM

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
City:London
Date posted:May 13, 2026
Source:Instagram