Disney Movie Poster Rolls Down on Building
Vaiana 2: W Barcelona Hotel Takeover
This FOOH (fake out-of-home) CGI advertisement for Disney Spain begins with a serene view of Barceloneta Beach, showcasing sunbathers and the prominent W Barcelona Hotel.
The camera then zooms in on the hotel, revealing a gigantic 'Vaiana 2' movie poster rolling down its facade. This CGI effect announces the film’s theatrical release on 29 November 2024, blending resonant storytelling with product integration to generate excitement for the upcoming movie.
B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more