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Paramount "Naked Guy" Banner Flies Over Big Ben

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FOOH Impact Score

Impressive

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Credits

Brand: Paramount

Agency: Substance Global

Production Company: Substance Global

VFX: Substance Global

Sound: Substance Global

Metadata

Brand Industry: Media & Entertainment

Country: United Kingdom

City: London

Effects / Animations: Cloth, Banner

Surrounding: Big Ben

Date posted: August 4, 2025

Source: Instagram

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This Paramount cgi video begins with a close-up shot of London’s Big Ben against a clear blue sky. This moment cleverly highlights the appeal of classic comedy revival as a blue airplane flies across the scene, towing a sky-blue banner with bold pink text urging viewers to 'GO SAVE COMEDY. GO WATCH THE NAKED GUN', accompanied by an image of Liam Neeson confidently holding a gun and a police badge. As a perfect blend of dynamic storytelling and engaging product integration, the CGI effects enhancement is designed for promoting Paramount’s reboot of The Naked Gun and encouraging audiences to support comedy in cinemas.

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