FOOH Impact Score:
Impressive
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This ÖBB vfx advertising begins with a calm scene inside a moving train where a smartphone rests on a table, its screen displaying the SimplyGo! app against the rolling countryside through the window. This moment cleverly highlights the app’s rewarding feature as the phone's screen starts to inflate, suddenly releasing a cascade of red coins that pour out energetically, scattering across the table and carpeting the floor in a growing pile. As a perfect blend of resonant storytelling and creative product integration, the computer generated imagery enhancement is designed for encouraging KlimaTicket Ö holders to use SimplyGo to earn additional loyalty points.