Lufthansa Airplane Flies Across Changing Skies
Staff Pick
Lufthansa FOOH: Chasing Sunsets Worldwide
This FOOH campaign for Lufthansa begins at the open-air Munich Airport Center, situated between Terminals 1 and 2. A large blue billboard stands centrally in the space, initially presenting a tranquil view.
As the camera pans right, the sky above the terminal rapidly shifts through a time-lapse of sunset colours. This reveals the message “Chase over 250 sunsets worldwide. yes.” alongside the Lufthansa logo and an airplane gliding across the horizon. The overlay “Sunsets fade. Memories don’t.” reinforces the theme of lasting travel memories.
This VFX enhancement promotes Lufthansa’s global travel campaign, blending distinctive storytelling with resonant product integration.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Shortlisted at the FOOH Awards 2026
Credits
Brand:
Agency / Production / VFX:Oscar Bravo, Oscar Bravo, rendersnek
Sound:Lucid Sound
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