L'Oréal Paris Hair Flowing on Billboard
L'Oréal Paris Hair Flowing Billboard
This captivating FOOH campaign for L'Oréal Elvive features a massive billboard at Oxford Circus in London. One model is printed on the 2D surface facing forward, while another model, seen from the back, showcases realistic 3D hair.
The 3D hair flows naturally in the wind and glistens under the sunlight, reimagining an everyday city backdrop. This ad promotes a Glycolic Gloss haircare solution, bringing movement and shine to life using innovative computer-generated imagery.
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FOOH Impact ScoreSolid
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Credits
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