L'Oréal Paris Hair Flowing on Billboard

Imagine a billboard that not only showcases a model but also brings her hair to life. That’s the Engaging premise of this L'Oréal Elvive vfx advertising featuring the Glycolic Gloss range. The video unfolds as a giant billboard at Oxford Circus in London displays two models—one on a 2D surface facing front, while the other, facing back, features 3D hair that flows naturally with the wind. As sunlight hits, the hair gleams, emphasizing the product's effect on shine and hair quality. Using computer generated graphics, this L'Oréal Elvive vfx advertising transforms a billboard into an Innovative product showcase.