FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Solid
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In this L'Oréal Elvive captivating FOOH campaign, a massive billboard at Oxford Circus in London draws attention with one model printed on the 2D surface facing forward, while another model, seen from the back, features real-looking 3D hair that flows naturally in the wind and glistens under the sunlight. The ad dramatically reimagines an everyday city backdrop with a Glycolic Gloss haircare solution that brings movement and shine to life using innovative computer generated imagery. A dynamic campaign that masterfully blends creativity with a memorable twist on haircare storytelling.
L'Oréal Paris
L'Oréal Paris
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L'Oréal Paris
L'Oréal Paris
L'Oréal Paris
L'Oréal Paris
L'Oréal Paris