L'Oréal Paris Hair Billboard on Building
Hair Blows in Wind on Madrid Tower
This FOOH (fake out-of-home) advertisement for L'Oréal Paris features a giant billboard for Elvive Glycolic Gloss affixed to the CaixaBank Tower in Madrid. The model's hair on the billboard appears to blow naturally in the wind, showcasing its smooth and shiny strands.
The ad humorously reimagines outdoor advertising with an innovative effect that brings the model’s hair to life, emphasising a long-lasting hair transformation achieved with the product. This creative FOOH ad masterfully blends visual appeal with product storytelling, making a compelling statement about ultra-shiny and healthy hair.
B
FOOH Impact ScoreSolid
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Credits
Brand:
L'Oréal Paris Hair Flowing on Billboard
Pantene Hair Ironing 3D Billboard
Musc Intime Cotton Blooms Beside Perfume Bottle
Yves Rocher Giant Cream Emerges from Panel
Azzaro Perfume Releases Mist
CAPITECH Hair Flowing in the Breeze on Billboard
Davi Soares
L'Oréal Paris Building Splits in Two
MAC Cosmetics Giant Receipt Shows Lipstick Shades
Kérastase Bottles Falling From Billboard Into Sephora Bag
Nivea Robotic Arm Places Bottle Center Screen
L'Oréal Hair Streams Out of Screen
Benefit Cosmetics Mascara Spins Outward