FOOH Impact Score:
Solid
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In this L'Oréal Paris FOOH ad, a giant billboard for Elvive Glycolic Gloss is affixed to the CaixaBank Tower in Madrid, where the model's hair appears to blow naturally in the wind, showcasing its smooth and shiny strands. The ad humorously reimagines outdoor advertising with an Innovative effect that brings the model’s hair to life, emphasizing a long-lasting hair transformation achieved with the product. A Creative FOOH ad that masterfully blends visual appeal with product storytelling, making a compelling statement about ultra-shiny and healthy hair.
L'Oréal Paris
L'Oréal Paris
L'Oréal Paris
L'Oréal Paris
L'Oréal Paris
L'Oréal Paris
L'Oréal Paris
L'Oréal Paris